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Outliers: The Story of Success

Average Customer Rating: (0)

Malcolm Gladwell

Price: CDN$ 21.58


(8 available)

Tags: General, General AAS, Social Psychology & Interactions, General, General AAS, General, General AAS, General AAS, General AAS, General AAS

Now that he s gotten us talking about the viral life of ideas and the power of gut reactions, Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the self-made man, he makes the democratic assertion that superstars don t arise out of nowhere, propelled by genius and talent: they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot. Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, some deserved, some not, some earned, some just plain lucky. Outliers can be enjoyed for its bits of trivia, like why most pro hockey players were born in January, how many hours of practice it takes to ma...

The Tipping Point: How Little Things Can Make a Big Difference

Average Customer Rating: (353)

Malcolm Gladwell

Price: CDN$ 6.00


(47 available)

Tags: Advertising, General, General AAS, Social Psychology & Interactions, General, General AAS, General, General AAS, Advertising, General, General AAS, Marketing, General AAS, General AAS, Sociology, General AAS

The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell, is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do. Although anyone familiar with the theory of memetics will recognize this concept, Gladwell s The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a Connector: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere wasn t just the man with the biggest Rolodex in colonial Boston, he was also a Maven who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenome...

#Excellent Book (2008-03-03) In this book, Gladwell does a great job of explaining the tipping points of trends, fads, disease, etc, -basically any event imaginable. If we look close enough in our everyday lives we ll see the tipping point. After reading this book you should be able to see where it is exactly (almost) that mistakes are made, or good decisions are made. Great read -an eye opener for sure! (The idea is what attracts me as opposed to those that rate a book on the writing style, etc, especially for this style of information book. )
#I Just Tipped! (2008-01-17) When I published my own book a while back, my daughter gave me The Tipping Point to read. Even though I am a spiritual author, and generally only read books by other spiritual authors, I found this secular book to be very inspiring. In my work, I teach that there is a next right step that you are always being divinely guided to take -- a step that will help you fulfill your hearts desires in an effortless manner. That step is invariably a small step -- a tiny step, even. But those tiny steps, when taken one after another, prove to be miraculously effecti...
#The Hard Part Is Choosing What To Do First (2007-11-08) I was drawn into this book from the moment I cracked the spine. Each and every example had a very compelling start and story that left you wanting to talk to someone about what you had just learned. The topics are varied and range from Paul Revere s network to a syphilis outbreak in Baltimore to Blues Clues the children s t. v. program that made small changes to Sesame Street s premise and is revolutionized preschool education. Every time I took a break from reading I was thinking of how I could apply this the little things m...
#A fun and very interesting book (2007-05-30) I liked The Tipping Point very much. Gladwell does an excellent job explaining how Word of Mouth epidemics/Fads start, who contributes to creating it and who spreads the fad to make it known worldwide. I learned alot regarding teen smoking and how we have the power to counteract this horrible habit. In essence, Tipping Point is about social epidemics and how even the little things that people would seem to think are irrelevent may create big changes. Tipping Point is for the reader who is curious about how ppl think and how we as a whole...
#100 Monkeys Revisited (2007-03-31) Tipping Point is an excellent read. An engaging style sprinkled with humor and human interest make it flow easily. It reminds me of the concept of 100 Monkeys, whereby an idea gets to a critical point and suddenly becomes omnipresent. Anyone in business or marketing will enjoy the read and practical suggestions, direct and indirect, about promotion. Gladwell shows us all how easily our collective and individual psyches are manipulated. Budding psychologists and those interested in our inherent foibles will find the read entertaining and informat...
Made to Stick: Why Some Ideas Survive and Others Die

Average Customer Rating: (7)

Chip Heath

Price: CDN$ 8.90


(30 available)

Tags: Systems & Planning, General, General AAS, Social Psychology & Interactions, General, General AAS, Systems & Planning, General AAS, General AAS, General AAS

#Communicate (2008-06-07) Tremendous book,I have taken to quoting it as well having employed it in my day to day business. I developed my company s raison d etre by following the recommendation and allthough I always used story telling as a way to get my points across I no longer feel embarrased about being hokey or rube-ishFrankly this is the only book I have read (and re-read) in years which I can truly state made changes to my life.
#The art and science of devising ideas that have impact and endurance (2008-01-17) This is one of the most entertaining as well as one of the most thought-provoking and informative books I have read in recent years. Chip Heath and his brother Dan examine an especially important challenge to everyone who struggles to formulate and then communicate ideas that stick: That is, ideas that are understood and remembered, and have a lasting impact - they change your audience s opinions or behavior. Extensive research indicates that each of us receives several thousand messages each day from v...
#Get Your Story Straight And Revolutionize Your Marketing (2007-10-05) Jake, a young entrepreneurial friend of mine in the IT industry , was not seeing the results he expected from numerous and inventive marketing strategies. He had tried online, print and direct marketing with marginal results. His business wasn t faltering but wasn t soaring either. So after a slew of marketing books he came across this one- and it was all I was hearing about from him until I read it myself and the light bulb clicked. Just like you were interested in Jake s story other people like stories, they wan...
#Changed the way I present to clients (2007-09-26) I work in advertising and I have never before read a book that so elegantly describes what we aspire to do when we create ads - we circumvent people s guessing DNA. After reading this book I was inspired to change the way I presented a creative concept to a client. Instead of walking through the benefits of the creative - design, style, simplicity, etc. . I walked in the room and did the unexpected - I told them their organization wasn t progressive enough to embrace our concept (which, by the way, was the gist of the creative). In ...
#Carrying the Ball (2007-03-31) The brothers Heath pick up the ball from Malcolm Gladwell s The Tipping Point and run with the stickiness idea. They score a touchdown with the synthesis of varying disciplines and the concise practical examples that they use.
Blink: The Power of Thinking Without Thinking

Average Customer Rating: (27)

Malcolm Gladwell

Price: CDN$ 4.15


(39 available)

Tags: Decision-Making & Problem Solving, Cognitive, Social Psychology & Interactions, General, General AAS, Personal Transformation, General, General AAS, General, General AAS, Decision-Making & Problem Solving, Cognitive Psychology, General, General AAS, General AAS, Cognitive Psychology, General AAS, General AAS

#An Insightful Read (2008-03-12) With roughly 260 pages and seven chapters (including the conclusion), Blink is a well-written and insightful book on the subject of accurate snap judgment or two-second of looking. This book gives us, the reader, a great deal of information about our moment to see things accurately, either in quick reaction, warnings, reading strangers, as it is very much like gut feelings or first impressions. I personally found this book to be quite fascinating and insightful to which I enjoyed both Gladwell s flowing writing style and his clear organization. It took...
#Revealing (2008-03-03) Another great book by Gladwell. The best part is that he explains why gut feelings may not be correct. Many people go to the bank with gut feelings and lose. Gladwell explains why. On the other hand some people do well with gut feelings. (All is basically the quality of the information that you store in your subconscious. ) An aha! type of book.
#At last! a twist to the old marketing idea (and other human topics)! (2007-12-10) Wow! Finally I get to read a book that shows the other side of this coin. M. Gladwell makes a superb work at giving a different idea of how we make judgements and therefore, how we can manage under certain circumstances those belly messages (according to his book, perhaps, only perhaps, we should give more credit to them than we do. . . ). Each reader can make his / her own interpretation of the cases presented and then, understand and apply to every particular experience. Every case presented in this...
#Insightful look at snap decisions (2007-11-08) No wonder this is a best seller. The author explains in an easy to follow way, the power of snap decisions and how they work. It shows how powerful and accurate instantaneous decisions can be, that we often are at odds to explain how we arrived at. Gladwell explains how these decisions are arrived at by the meticulous gathering of information by our unconscious. However they are not always accurate and this is largely due to bias, such as stereotyping and prejudices. No doubt hormones play a role in that bias too, such as when people ...
#A Unique Perspective! (2007-11-04) I was riveted from start to finish. Gladwell reveals how we can become superior decision makers, in our homes, our workplaces, and in our daily lives. It s remarkable to realize that this book represents the life work of many brilliant researchers, most of whom we would never know except for this book. Gladwell has taken decades and volumes of highly technical research and made these concepts accessible to the average reader and anyone can see almost instantly how it applies to everyday situations we all encounter. I also highly recommend Understa...
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Average Customer Rating: (3)

Dan Ariely

Price: CDN$ 18.25


(22 available)

Tags: Consumer Behavior, General, General AAS, General, General AAS, Decision-Making, Reasoning, Social Psychology & Interactions, General, General AAS, Consumer Behavior, Cognitive Psychology, Cognitive Science, Cognitive Psychology, Batteries, General AAS, General AAS, Cognitive Psychology, General AAS, General AAS

#Reality is absolutely relative. (2008-09-16) At first glance, the title of Dan Ariely s book seems to be an oxymoron. (It certainly catches one s attention. ) Can irrational thought and/or behavior be predicted? Perhaps if it is repetitive? (The judgment and behavior of at least some people can be repetitive and thus predictable. ) So I began to read his book with curiosity but also, yes, with some skepticism. Here are a few of my reactions. First, he learned a number of lessons from what he calls experiments in his life, each of which struck him as being counterintuitive. For exam...
#People Are Predictably Interested In More Than Money (2008-04-22) Only a professor of behavioral economics would conclude that when people respond to motives other than money they are being predictably irrational. If you want to see some clever experiments that demonstrate that people are interested in things other than money, read this book. I would like to observe, however, that such experiments have to be taken with a grain of salt when people know that they are experiments or reflect unexpected questions rather than serious looks at on-going behavior in areas where people have a ...
#Excellent book - controversial, but well founded (2008-04-03) Predictable Irrational is probably one of the most remarkable books after Freakonomics. This is a book about the paradoxes of human judgment. All people, regardless who they are, country they live in, jobs they have, or language they speak, make standard mistakes because our brains work in certain ways. Predictable Irrational is not the first book about such phenomena. My other favorite books on this subject include The Paradox of Choice by Barry Schwartz and Gut Feelings: The Intelligence of the Unconscious by Gerd Gige...


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