#This book is the place to start if you want to learn about web analytics (2007-08-14) An excellent book to help those who are new to analytics and those who have been doing it for sometime. This book does what other books haven t done, or haven t done as well as Analytics: An Hour a Day and that is to layout a process or a frame work for approaching web analytics. It goes well beyond describing and discussing web analytics by going into how you should approach it, what you should think about, care about, and do about it. Two thumbs up.

#Must Have For GA Users (2008-07-30) I am now 3 quarters of the way through this book and even though I have been using GA for 1 year now, I have learned a tonne. If you are using Google Analytics you absolutely must read this book. Not only does it contain easy to read information on things like top reports and advanced code implementation, it ties implementation and reports in with WHY and HOW you would apply these settings and reports to real world experience, with lots of screen shots to further help understanding. Clifton produces a gem here that will definately help you increa...

#Bringing concepts and hands on (2008-04-07) I had the privilege of reviewing of Brian J. Clifton s book Advanced Web Metrics with Google Analytics. Most books either address the broad concepts of web analytics or provide a long list of tips & tricks for a specific product. This is not the case with Brian s book. It s the first one I see that brings the concepts and apply them to a specific tool, namely Google Analytics. Written in non-technical terms, the 300 pages book also provides plenty of detailed information about the practices and techniques to set up and configure Google An...