Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

#If you market read it. (2008-02-14) And we all market. If not a product then ourselves. This is a well written book that holds the interest throughout. The volume of research behind it is huge and the ability to precis it so well deserves praise. A book to explore for marketing tips and for tips to avoid marketing traps. Best of all it is a good read.

#I used to be a people pleaser (2004-06-16) I used to agree with other people to avoid making waves. Because of this book, I understand why I was compliant and I am more truthful in my responses to others. This book really made me understand why I was persuaded to do things I didn t want to do. A book called Optimal Thinking: How To Be Your Best Self also made a huge impact on me. Optimal Thinking helped me to let go of what is out of my control, make the most of what is in my control and get the best results in every situation. So I recommend each of these books. Read them si...

#Great book which can help you a lot (2004-04-22) What I can say in simple words. . . Ono of the best books I have ever read. Cialdini is highly seasoned professional. Shilohalso fan of motivational book you can view at amazon. comThe Rainbow Butterfly(. . . )

#Excellent (2004-04-10) I picked this book up because somebody online recommended it, and the topic interested me. This has been one of the best books I ve ever bought. Dr. Cialdini told me things I already knew, just had never put any actual thought into. After having read most of the book I was able to apply the material into my life and I think it helped me from making a bad decision related to my higher education. I highly recommend everyone read this!

#A Classic - One of those Life-Changing Books (2004-03-24) I first was introduced to Cialdini s work during an ",Intro to Managerial Psychology", class in the early 90 s. I have found the concepts in this legendary book to be useful again and again in everything I do in business. His was the first book I read that had the perfect balance of ",down to earth", explanations with academic underpinnings, and a reasonable path to apply different topics.

Editorial Reviews Amazon.com Questions for Richard Thaler and Cass Sunstein Amazon.com: What do you mean by nudge and why do people sometimes need to be nudged? Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it s time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in directions that will make their lives better. Amazon.com: What are some of the situations where nudges can make a difference? Thaler and Sunstein: Well, to name just a few: better investments for everyone, more savings for retirement, less obesity, more charitable giving, a cleaner planet, and an improved educational system. We could easily make people both wealthier and healthier by devising friendlier c...