Seth Godin, one of the world s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of interruption advertising in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone s attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you re on your way to establishing a long-term relationship and making a sale. By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message, he writes. It serves both customers and marketers in a symbiotic exchange. Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where h...

#Excellent (2004-06-08) I ",stumbled", in to Search Engine Marketing and now ",do it", for a living with car dealerships in the San Francisco Bay Area. This book, in it s first few pages, helped me. NO I don t know the author :)David Saunders, Concord, CA

#Want to learn about true, effective marketing...read this! (2004-01-18) Mr. Godin is an excellent teacher of how to market effectively. Before reading this I thought of marketing probably like most do. I thought to be successful in marketing and advertising, that big was the way to go. . . big magazine ads, t. v. spots, target a large audience and you re sure to get lots of customers, etc. WRONG! Mr. Godin hits the bull s-eye on the type of marketing that it takes to acquire and keep customers in your business. It is not mass marketing to anyone and everyone that s going to ...

#read this review (2003-10-29) So there are steps in every transaction. The whole point of this book is that you don t create lifelong relationships with strangers. Every sale consists of multiple mini sales. turn the pageclick the link. . . You go to amazonbrowse through bookssee related booksbrowse through reviewsbuy the bookWhile some of the data relating to the internet is outdated, the fundamental message of the book is still strong. Those who think traditional media outpace targeted ads are dead wrong.

#Dead solid wrong (2003-10-04) The suggestion that the old is out and the new, permission marketing, is in has been so thoroughly disproved by actual experience that it s reasonable to ask, just why does anyone believe there is anything behind that screen that a little tiny man pretending to be the Wizard?A few marketers tried to implement these ideas and found they had offended far more people than traditional advertisers ever had. For that reason, this books ranks with books touting Day Trading as the route to riches. No, never: nonsense. I couldn t even bear to offer this to ...

#No news (2003-08-30) While Godin does a good job retelling an old story about properly targeting, utilizing appropriate messaging and benefiting from modern (post-internet) media, it is not new. Some of his retelling is convoluted in endless metaphores. And, as this book was written before 9/11 and the dot-bomb, much of it is out-of-date and of reduced relevance. There are more helpful and current books out there about internet and other direct-marketing topics.