#If you market read it. (2008-02-14) And we all market. If not a product then ourselves. This is a well written book that holds the interest throughout. The volume of research behind it is huge and the ability to precis it so well deserves praise. A book to explore for marketing tips and for tips to avoid marketing traps. Best of all it is a good read.

#I used to be a people pleaser (2004-06-16) I used to agree with other people to avoid making waves. Because of this book, I understand why I was compliant and I am more truthful in my responses to others. This book really made me understand why I was persuaded to do things I didn t want to do. A book called Optimal Thinking: How To Be Your Best Self also made a huge impact on me. Optimal Thinking helped me to let go of what is out of my control, make the most of what is in my control and get the best results in every situation. So I recommend each of these books. Read them si...

#Great book which can help you a lot (2004-04-22) What I can say in simple words. . . Ono of the best books I have ever read. Cialdini is highly seasoned professional. Shilohalso fan of motivational book you can view at amazon. comThe Rainbow Butterfly(. . . )

#Excellent (2004-04-10) I picked this book up because somebody online recommended it, and the topic interested me. This has been one of the best books I ve ever bought. Dr. Cialdini told me things I already knew, just had never put any actual thought into. After having read most of the book I was able to apply the material into my life and I think it helped me from making a bad decision related to my higher education. I highly recommend everyone read this!

#A Classic - One of those Life-Changing Books (2004-03-24) I first was introduced to Cialdini s work during an ",Intro to Managerial Psychology", class in the early 90 s. I have found the concepts in this legendary book to be useful again and again in everything I do in business. His was the first book I read that had the perfect balance of ",down to earth", explanations with academic underpinnings, and a reasonable path to apply different topics.

#Fascinating Examples for Fans of Robert Cialdini s Book, Influence (2008-10-02) Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini s key principles described in his book, Influence (social proof, authority, commitment/consistency, scarcity, reciprocity, and personal liking). If you loved that book and want to dive deeper into its lessons, Yes! is a perfect choice. If you haven t yet read Influence, I recommend that you read that book before this one. Without Professor s explanat...

#Become a Master Pursuader (2008-06-19) Yes! 50 Scientifically Proven Ways to be Persuasive, written by Goldstein, Martin and Cialdini, takes the scientific research and studies done on persuasion over the past 50+ years and presents an easy to understand book on how to convince people. According to the authors, The central purpose of this book is to provide the reader with a better understanding of the psychological processes underlying our efforts to influence others to shift their attitudes or behavior in a direction that results in positive outcomes for both parties. The authors go ...

#Influence - is it useful for technical professionals? (2004-03-22) Many reviews have previously highlighted the value of this book in everyday life situations. I limit my comments to technical professional life. I am a technical professional who has to work with practicioners of other technical disciplines. The reason I came across this book because I wanted to learn how I can influence other technical professionals to take my point of view into account in their work. After reading this book I recognize why some of my colleagues have much stronger influence than others. It is not b...

#Fantastic Analysis of human psichology (2004-02-22) This is a fantastic book on how to understand human psichology. Not only it is fun to read with a lot of cases and real-life examples, but it is also very well documented (references and bibliography) and based on hundreds of published scientific studies. If you want to know how ",mechanically", we react to things without ",thinking", about them, you want to understand why humans can only function in a hierarchical system (wether military, political or social system), then this book will bring you some insights about i...

#Buyer Beware (2004-02-20) This is a fine book. So why the low rating, you ask. Like me, you may have read this same author s book entitled . I bought this one expecting a different book. Not so. Pretty much the same stuff with a different title. So, if you ve read one, don t mess with the other, is my advice. And if you ve read neither, go the used book route and save yourself money.

#PROTECT YOURSELF by reading this book!!! (2004-01-19) =====>This well-referenced book first published in 1985 and authored by Robert Cialdini, an experimental social psychologist, deals with the dynamics of interpersonal influence processes. Specifically, this book deals with the compliance of automatic influence which Cialdini defines by a question: Just what are the factors [or principles] that cause one person to say yes [without thinking first] to another person?The principles mentioned in the above question are the subject of this book and, in fact, this book is organized around ...

#wonderful, one of the best books i ve read on the subject (2003-12-26) Possibly one of the most informative and eye-opening books I ve read in my life. Many people criticize psychology and say the studies only produce ",obvious", results. I say it s ",obvious", only because the studies have shown them - it s now become part of collective knowledge, ingrained into our psyches. In hindsight it s easy to say the results are obvious - not so easy before the study has been done. Psychological studies in the past century have shown many things that were not evident to inte...

#Influence - is it useful for technical professionals? (2004-03-22) Many reviews have previously highlighted the value of this book in everyday life situations. I limit my comments to technical professional life. I am a technical professional who has to work with practicioners of other technical disciplines. The reason I came across this book because I wanted to learn how I can influence other technical professionals to take my point of view into account in their work. After reading this book I recognize why some of my colleagues have much stronger influence than others. It is not b...

#Fantastic Analysis of human psichology (2004-02-22) This is a fantastic book on how to understand human psichology. Not only it is fun to read with a lot of cases and real-life examples, but it is also very well documented (references and bibliography) and based on hundreds of published scientific studies. If you want to know how ",mechanically", we react to things without ",thinking", about them, you want to understand why humans can only function in a hierarchical system (wether military, political or social system), then this book will bring you some insights about i...

#Buyer Beware (2004-02-20) This is a fine book. So why the low rating, you ask. Like me, you may have read this same author s book entitled . I bought this one expecting a different book. Not so. Pretty much the same stuff with a different title. So, if you ve read one, don t mess with the other, is my advice. And if you ve read neither, go the used book route and save yourself money.

#PROTECT YOURSELF by reading this book!!! (2004-01-19) =====>This well-referenced book first published in 1985 and authored by Robert Cialdini, an experimental social psychologist, deals with the dynamics of interpersonal influence processes. Specifically, this book deals with the compliance of automatic influence which Cialdini defines by a question: Just what are the factors [or principles] that cause one person to say yes [without thinking first] to another person?The principles mentioned in the above question are the subject of this book and, in fact, this book is organized around ...

#wonderful, one of the best books i ve read on the subject (2003-12-26) Possibly one of the most informative and eye-opening books I ve read in my life. Many people criticize psychology and say the studies only produce ",obvious", results. I say it s ",obvious", only because the studies have shown them - it s now become part of collective knowledge, ingrained into our psyches. In hindsight it s easy to say the results are obvious - not so easy before the study has been done. Psychological studies in the past century have shown many things that were not evident to inte...

#Fascinating Examples for Fans of Robert Cialdini s Book, Influence (2008-10-02) Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini s key principles described in his book, Influence (social proof, authority, commitment/consistency, scarcity, reciprocity, and personal liking). If you loved that book and want to dive deeper into its lessons, Yes! is a perfect choice. If you haven t yet read Influence, I recommend that you read that book before this one. Without Professor s explanat...

#Become a Master Pursuader (2008-06-19) Yes! 50 Scientifically Proven Ways to be Persuasive, written by Goldstein, Martin and Cialdini, takes the scientific research and studies done on persuasion over the past 50+ years and presents an easy to understand book on how to convince people. According to the authors, The central purpose of this book is to provide the reader with a better understanding of the psychological processes underlying our efforts to influence others to shift their attitudes or behavior in a direction that results in positive outcomes for both parties. The authors go ...